Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool also allows you to view helpful reports that display page views and other important traffic statistics.

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

SEO strategies and methods for measuring performance are always changing, and Google Analytics is generally at the forefront of these rapid changes.

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.