Search Engine Land » Analytics & conversion » Meta and Ignite Visibility present a new conversion API gateway solution Opinions expressed in this article are those of the sponsor. Search Engine Land ...

CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality ...