Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Consumer behavior is evolving rapidly, with self-gifting trends, loyalty integration, and experiential spending creating unprecedented growth opportunities. North America dominates the market with 46.

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

Canadian retail in 2026 balances expansion, experiential stores, AI adoption, and cautious consumer spending amid inflation ...