The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Click on the image above to get the coloring page version of the episode art! This episode looks at the role our frame of reference plays in how we feel about our lives. The main story is about a ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

The internal/external frame of reference (I/E) model and dimensional comparison theory posit paradoxical relations between achievement (ACH) and self-concept (SC) in mathematics (M) and verbal (V) ...

Universal wonder Despite a society that told Chanda Prescod-Weinstein she didn’t look like a physicist, she still managed to fall in love with the subject as a child. (Courtesy: Shutterstock/Prazis ...

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...