To succeed, CMOs must use CRM data to capitalize on emerging opportunities and encourage their teams to continuously refine campaigns to boost performance. To make it happen, they never rely on one ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

A properly used customer relationship management system can turn a tiny operation into an industry leader. Unfortunately, some small business owners don’t make full use of their CRM data -- or worse ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) software is an ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...

I recently spent time looking at Salesforce.com’s history of acquisitions and from where I sit, two conclusions about Marc Benioff’s vision for the company seem crystal clear. First, Benioff has no ...

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...