How to build a B2B customer databaseFor any company, its marketing database is the lifeblood of the business. It is the wherewithal for reaching not only existing clients but also prospects, whether ...

Technology companies are facing rising concerns about data privacy leading to a long overdue deprecation of third-party cookies. This presents organizations with an opportunity to rethink the ...

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI space, he quickly ran ...

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. With news of data breaches seemingly ...

Regardless of industry, businesses today collect scores of data from their customers. While this data can be acquired both intentionally and unintentionally, knowing what to do with that information ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

Manhattan-based FinTech Current’s use of graph database technology is key to its approach to building new financial services for customers: creating a set of ‘hybrid finance’ products based on ...