Dress-up games are among the most engrossing genres in video games, and the Roblox experience, It Girl, is no exception. It ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

Bespoke “Stranger Things” clothing serves as rewards, while players who complete the game unlock a trailer that teases H&M’s fall plans for Loooptopia. The Roblox pop-up demonstrates how retailers ...