Brand archetypes are universally recognized characters or symbols that carry specific traits, values, and stories. In the world of branding, they become these mighty instruments that help shape a ...

Greysun is the lead guides editor at Game Rant, covering all the biggest AAA titles to the smaller indie gems. He's been a big Nintendo fan since the SNES days and patiently awaits a Super Mario ...

We have psychologist Carl Jung to thank for the 12 brand archetypes: he developed a theory that we’re all hardwired to recognize and react to distinctive personality traits. Why should you use them to ...

When I'm starting a new project, I try to list all the characters out just to see who I think will be in the narrative. Then, I try to break down who they are and why they should be there. In order to ...

Atlus’ new fantasy social sim RPG Metaphor: ReFantazio is out today, October 11. The game’s turn-based battle system is similar to those in the studio’s past work like Shin Megami Tensei and Persona, ...

Once you’ve completed the tutorial in Remnant 2 speak to Wallace, who resides up in the Ward 13 container crane. He’ll present you with several classes to choose from known as Archetypes, each with ...

How do you unlock dual archetypes in Remnant 2? As you discover trait points via defeating bosses and discovering tomes of knowledge throughout the world, you can soon unlock the ability to create ...

Have you ever wondered why certain experiences, roles, or relationships feel innately familiar to you? This sense of recognition could be rooted in your Soul Archetype—a blueprint of your soul's ...

I've been playing video games almost my entire life, with a particular preference for RPGs, Strategy Games, and 3D Platformers. When I'm not writing or gaming, I usually work on my own game projects ...

Callum is a seasoned gaming managing editor for a number of publications and a gamer who will always try to shine a spotlight on indie games before giving AAA titles the time of day. He loves nothing ...