This article examines how Comcast has employed the Analytic Hierarchy Process (AHP), a decision-making framework, and adapted it for making technical and non-technical decisions both large and small.

This paper addresses the media selection problem, a special form of resource allocation problem. After reviewing characteristics of media decisions and existing analytical approaches, two approaches ...

The analytic hierarchy process (AHP) is a decision-making procedure widely used in management for establishing priorities in multicriteria decision problems. Underlying the AHP is the theory of ...