Facebook is adding a feature that could help you avoid seeing posts about topics you want to avoid. It's called "keyword snooze." Users can select a post about a topic they want to avoid, whether it ...

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older ...

An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy. The Google Ads Keyword Planner is a useful tool; there’s ...

An important step in managing and promoting a YouTube channel is to add the right channel keywords. Keywords can indeed help users to discover your YouTube channel when they perform searches on Google ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Using Google's Keyword Research tool, you can estimate how much traffic you might receive from common search terms. Start by brainstorming a list of keywords you want to target and perform some ...

Yelp on Thursday launched a set of sophisticated advertising tools to improve how local advertisers manage campaigns and improve performance. The tools are built into the revised Ads Dashboard design.

When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for ...