General Mills said on Thursday it would buy Whitebridge Pet Brands' North American premium cat feeding and pet treating business in a transaction valued at $1.45 billion to broaden its portfolio ...

We’re excited to welcome the North American Whitebridge team to General Mills and to provide pet parents with an expanding portfolio of brands to feed and treat their pets like family,” he said.

The North American Whitebridge Pet Brands business generated approximately $325 million in U.S. Nielsen-measured retail sales in the past twelve months, predominantly in the pet specialty and E ...

MINNEAPOLIS, November 14, 2024--General Mills, Inc. (NYSE: GIS) today announced it has entered into a definitive agreement to acquire Whitebridge Pet Brands’ North American premium Cat feeding ...

General Mills to acquire Whitebridge Pet Brands' NA premium cat feeding and pet treating biz from NXMH for $1.45B.

The company said the the Whitebridge brands are a "growth leader in the cat-feeding and pet-treating segments," which amounts to $24 billion in retail sales within the $52 billion U.S. business of ...

Whitebridge, which includes the Tiki Pets and Cloud Star brands, is General Mills' fifth pet brand acquisition, building on its 2018 purchase of pet food company Blue Buffalo for $8 billion to ...

MINNEAPOLIS, December 18, 2024--General Mills, Inc. (NYSE: GIS) today announced it has completed the acquisition of Whitebridge Pet Brands’ North American premium Cat feeding and Pet treating ...

General Mills, Inc. today announced it has entered into a definitive agreement to acquire Whitebridge Pet Brands’ North American premium Cat feeding and Pet treating business from NXMH in a ...

Acquisition complements General Mills’ position in fast-growing U.S. pet food category The North American Whitebridge Pet Brands business generated approximately $325 million in U.S. Nielsen ...

General Mills said the North American Whitebridge Pet Brands business generated about $325 million in U.S. Nielsen-measured retail sales in the past twelve months. General Mills' pet segment ...