What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...

When seeking to improve organic search result rankings, you often first evaluate keywords, content, backlinks, metadata, and the like. And although those are important to the SEO workflow, it's also ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies? To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social ...

Take AI from theory to real-world use in your marketing. In these 30 sessions, a variety of experts demonstrate practical applications of AI. You'll generate on-brand copy, search-optimized content, ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...