We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial ...

Marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on TikTok. What are biggest digital marketing trends for 2020? More—as in more ...

Sam Calagione, Founder of Dogfish Head Brewery Sam Calagione, Founder of Dogfish Head Brewery: Dogfish had the dubious distinction of being literally the smallest commercial brewery in America. We ...

Melanie Huet, President of Brand Management and Innovation, Newell Brands Melanie Huet, President of Brand Management and Innovation at Newell Brands: About a year and a half ago, our CEO identified ...

Gulen Bengi Lead Global Chief Marketing Officer, Mars Inc Global Chief Growth Officer Mars Snacking, Mars On brand building through co-creation with consumers: “Consumers want more and more ...

Hinge’s slightly counterintuitive tagline—”The Dating App Designed to Be Deleted”—dares users to stop using its product. “Everything we do at Hinge is focused on getting people off the app and into ...