Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Gen Z, the first generation to grow up with the web at their fingertips, are challenging traditional notions of online discovery. For over two decades, Google has been the go-to search engine. Today, ...

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on ...

Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters.