Awkward Ads is a young, agile, and creative agency specializing in culturally authentic storytelling across the MENA region. Sony AbdelMohsen is a partner and the Regional General Manager at ...
Collective Artists Network, India’s largest celebrity management company announces the launch of its Dubai office.
The world of restaurant marketing is undergoing a seismic shift. As the competition for diner attention heats up, traditional approaches are no longer enough.
The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.
The Game LLC, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam. The Game LLC, the licensed operator ...
McDonald’s UAE introduces its latest menu item; the McCrispy - a chicken burger that delivers a flavorful crunch. McDonald’s UAE introduces its latest menu item; the McCrispy - a chicken burger that ...
Dragon Mart, the world’s largest Chinese mall and trading hub for Chinese products outside of China, celebrated 20 years of vibrant trade and cultural exchange by setting a Guinness World Record™ ...
Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...