Outside Lands is the largest independently owned music festival in the United States and draws more than 200,000 people each year. But when the first music set began at 1 p.m., the throngs hadn't arrived yet, and it was a more intimate audience for emerging artist Emilia Moore on the Lands End stage.

The walk up to the park was an event unto itself. RVs decked out in Dead murals lined the Panhandle, and a few blocks later JFK Boulevard was the site of nearly 100 vendor booths, selling everything from cheeky Ts mashing up the Steal Your Face logo with iconography of Southern country store chain Buc-ee's,