You finally ship your product, traffic is trickling in, and people are clicking “Pricing.” Then they bounce. No signup. No ...

A pricing strategy can be a survival tool or a marketing message. Cost-based pricing uses objective considerations such as, how much you spend to manufacture your products and how much the market can ...

You finally shipped something people want. A few users are converting. Revenue exists, technically. But every time someone ...

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

A multi-year contract can save your business the hassle of seeking new vendors every year or annually reviewing current vendors' contracts. Inflation and market forces can cause the costs of supplies ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

In 2006, Dominique Molina, CPA, was desperate for a change. Long hours and the challenges of running her small tax practice were taking a toll on her health, relationships, and family. Molina took a ...

Retail brands and consumers alike are feeling the pressure of inflation. But as we head into a new, elongated holiday shopping season, brands need to perfectly balance satisfying customer needs and ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Kristina Byas is contributor at Investopedia. As a personal finance expert, she has lent her insights and knowledge to numerous financial publications. Her articles have helped readers navigate the ...