Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, including Bella Hadid, Troye Sivan, and Sydney Sweeney.

The key is to consider your skin tone, personal style ... If you’ve been thinking about going fully dark, jet black hair is a bold, dramatic choice that makes a statement wherever you go.

Before taking the Grammy's stage for an iconic performance—featuring Julia Fox, Gabbriette, The Dare, and Alex Consani—Charli started a new hair trend, the glossy jet-black hair her colorist ...