The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.

Just don't eat it! Pokémon fans may recall how coveted those holographic Charizard trading cards were as kids, but apparently, a Charizard Cheeto is more precious.In late 2024, a 3-inch-long Flamin' Hot Cheeto went viral online for its likeness to the third evolutionary phase of the fire-based starter Pokémon of Gen 1,

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box.