Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual ...

But as AI-generated content floods the internet, people are getting better at spotting it. When reading something online, we’re more inclined to think, “This feels AI-generated” if it’s vague, robotic ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s digital landscape ...

By David Irecki THERE’S A MOMENT in every new technology journey when the “training wheels” eventually come off. That moment appears to have arrived for agentic artificial intelligence (AI). The move ...

The meteoric demand for GenAI products shows no signs of slowing. As more big tech providers embed tools like ChatGPT or Gemini into their operating systems, it’s never been more likely that people ...