In a rom-com worthy plot twist, data company Astronomer is turning lemons into lemonade by bringing on Gwyneth Paltrow as their “temporary spokesperson” to handle questions after that viral “kiss cam” drama.

Oscar winner Gwyneth Paltrow is a 'temporary spokesperson' in a video for Astronomer, the company caught up in the Coldplay 'Kiss Cam' controversy.

Astronomer is leaning into its current viral fame, hiring actress Gwyneth Paltrow as their “temporary spokesperson” following their ex-CEO taking over social media after awkwardly being caught cuddling with a co-worker on a kiss cam at a Coldplay concert.

The former Astronomer CEO just learned a tough lesson about social media and life. Like a lot of Gen Zers, I knew this already. I learned it at 15.