Amazon’s annual Prime Day extravaganza is back, and this time, the so-called ‘Black Friday in July’ is bigger (and longer) than ever before. For 2025, the epic shopping event runs four days—double the usual two—kicking off Tuesday,

Already, Prime Day 2025 landed itself in a round of controversy. Momentum Commerce, a retail management company that handles Amazon, Walmart, and Target sales for a number of big-name brands like Lego and Crocs,

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