LITTLE ROCK — The founders of Zumba, the Latin dance fitness craze, know how to play the marketing game. Just as a fast-food chain must invent original ways to combine ingredients to generate new ...

Are you ready to party yourself into shape? That’s exactly what the Zumba program is all about. It’s an exhilarating, effective, easy-to-follow, Latin-inspired, calorie-burning, dance-fitness party ...

Part of the appeal of Zumba fitness is that there is a workout for everyone no matter what age or size. There are classes for beginners and advanced, as well as classes for senior citizens and those ...

Originally a small Latin-inspired dance class, Zumba has grown to be the world’s largest and most successful dance fitness program. Over 14 million people of all ages, shapes and sizes actively ...