YouTube is now the biggest music discovery engine, and understanding its algorithm can transform your reach. From playlists to watch time strategies, artists who work with the system—not against ...

Why growth changed: YouTube's 2026 algorithm prioritizes viewer satisfaction, return visits, and session time over clicks alone, making trust and retention key to discovery. Shorts as discovery: ...

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. In a new video from project manager Rachel, who works on ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

YouTube has two billion active monthly users and uploads 500 hours of content every minute. Twenty five percent of U.S. adults get their news from YouTube, and 60% of regular users “use the platform ...