The biggest sports teams are fashion brands in their own right, with people all around the world wearing merch from the likes of the New York Yankees. But how can a team tap into that market when it ...

Bring Me the Horizon's drummer is from Maltby, home to the Maltby Main FC soccer team. Band-sponsored matchday kits are blowing up globally.

And back in 2013, when a company started selling Evil Empire T-shirts and merchandise, the Yankees unleashed their attorneys to put a stop to that unauthorized profiteering. Asked if he recalled ...