Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

In a certain “gaming universe,” building isn’t just something you do; it’s something you’re encouraged to do. After all, the dev team has provided all the tools for gamers like yourself to go and ...

As the name suggests, Build a Roller Coaster is a Roblox experience that's all about building your very own roller coaster.

A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future. This is part of Roblox's new economic model that has been announced, giving developers the ...

Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration. As a result, brands are now using Roblox to create incremental revenue ...