You can transfer Chase Ultimate Rewards points to IHG One Rewards, but before you do, here's what you should know, including ...

You can transfer your Chase Ultimate Rewards points to Air Canada Aeroplan and redeem them for flights. Here's how.

The generation that switches brands the fastest is also driving demand for loyalty programs. This counter-intuitive trend caught my attention recently, especially as companies like Starbucks and Delta ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

More cruise loyalty flexibility is coming soon to the Royal Caribbean Group family of brands.

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...