Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...