There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

The following mapping of social listening tools was conducted by colleagues at the United Nations Department of Peace Operations and provides and overview of different types of tools, their pros and ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

The use of social network analysis to understand the growing connectivity and complexity in the world around us on different scales, ranging from small groups to the World ‘Wide Web. How we create ...

Social media sites are a near-bottomless source of information that almost anyone can use for security and intelligence research, as well as for marketing campaigns. The platforms allow anybody to ...