Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is.