Strategic planning is a critical activity for any business. The starting point for any strategic plan is the development of effective -- and actionable -- goals and objectives. Understanding how to ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

Anyone who is familiar with leadership will tell you that goals and objectives are essential to being a successful leader. That being said, when starting your business, it can be hard to set goals and ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

There’s some impressive science to back up goal setting. And yet it’s something we’re never taught or encouraged to do. But the statistics don’t lie, and make a strong argument for getting good at ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

Learning outcomes and objectives are the fundamental elements of most well-designed courses. Well-conceived outcomes and objectives serve as guideposts to help instructors work through the design of a ...

Opinions expressed by Entrepreneur contributors are their own. Setting goals is essential to living a life with purpose and meaning. They provide direction and focus, help you stay motivated and drive ...