A sales database is a computer software program used to store information about prospects and customers. Companies and salespeople have used them since the technology emerged in the latter part of the ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

The market for database server software, seen as a barometer of overall software market health, grew slightly last year, fueled in part by sales of Linux. Overall sales of relational database software ...

An effective B2B email marketing strategy has much less to do with email, per se, than you may think. The best programs nurture and engage leads while also acting as a critical step toward closing ...

Let’s say your top sales manager leaves your company to join a competitor. You expect they’ll take their relationships with them, but will they take your sales data, too? Unfortunately, you probably ...

Oracle recovered ground in the worldwide relational database market last year to draw roughly level with IBM, thanks in part to Oracle’s strong performance in the fast-growing Linux segment, according ...

This infographic is from last year; however, the data from it remains as relevant today – that as much as 40 percent of all B2B sales leads contain bad data. This data results from poor initial entry, ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...