Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. As AI continues to saturate our personal and professional lives, it ...

Retail is undergoing a profound transformation, driven by mobile-first shopping behaviors and continually rising customer expectations. In this environment, every checkout experience is a test of ...

IRVINE, Calif.--(BUSINESS WIRE)--Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease return and claim fraud and abuse, and provide a more ...

Data drives smart decision-making in modern industries, but the old saying still holds true: “Garbage in, garbage out.” The quality and completeness of the data pulled for analysis play a huge role in ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...