An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results. It should be clear to everyone that the Google documentation ...

There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a search query, or both. The ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has ...