News

Why We Love It: Gray hair has become a stylish staple ... is great for those who want to regularly integrate purple shampoo into their hair care routine for easy maintenance.
Color-depositing shampoos add specific pigments (either purple, blue or green ... To keep your hair toned and bright, whether it’s blonde, gray or white, experts recommend considering the ...
Whenever I'm feeling insecure about more grays cropping up in my hair, I just remember Andie MacDowell's luscious silver curls. Suddenly, I'm ready to rock my natural locks and skip my next salon ...
Don’t be alarmed if the water mimics the deep amethyst shade of the shampoo as you rinse – it’ll take away all of the brassiness in grey hair without leaving any purple behind. A range ...
Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...
Silver Care Shampoo for Gray and Silver Hair: Our Silver Care Gray Hair Shampoo ... For extra toning power, use EverPure Purple Shampoo and Conditioner 1-3x per week to fight brass and yellow ...
What is purple shampoo? Put simply ... And now I get it. Her hair is always the brightest, cool-toned grey and it's all down to this. It's the ultimate toning shampoo. Plus, just look at that ...
It’s not only blondes who can benefit from a purple shampoo – this clarifying shampoo is great for neutralising warmth in silver, grey or white hair. Benefit from the strengthening goodness of ...
When shopping for an anti-frizz shampoo, hydrating ingredients (like glycerin, hyaluronic acid, or plant butters) are the ...
Anyone with blonde hair will know the struggle of trying to keep brassiness at bay. The same goes for grey hair, but because ...