It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly ...

Keith Raniere, orchestrator of the cult Nxivm, was recently sentenced to 120 years in prison for racketeering, possession of child pornography, and sex trafficking. Many of these crimes took place ...

To succeed in selling, it is vital to understand who your customers are and what motivates them to spend their money. Psychology in selling involves zeroing in on customers’ emotional needs. Putting ...

Psychology has thought of itself as culture-free and “objective” or without bias. To understand how far off the mark this is takes an outsider to observe, or humility from the inside. The colonial ...

The field of psychological literacy in higher education has emerged as a pivotal framework that integrates subject‐specific knowledge with broader skills essential for addressing real‐world challenges ...