Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Ads accounted for more than 60% of the malware and phishing campaigns observed by digital safety company The Media Trust in 2025, per a new report.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...

Issued quarterly, the series draws from Guideline's proprietary programmatic dataset covering approximately $33 billion in annualized gross media spend across 6 countries and more than 350 DSPs and ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...