Opinions expressed by Entrepreneur contributors are their own. Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable ...

In the following report,Hanover presents the results of a scan of the literature surrounding program evaluation and Key Performance Indicators (KPIs), specifically focusing on business and graduate ...

When chief marketing officers want to know if an expensive new campaign inspired people to buy their company's product, they look at the key performance indicators (KPIs) defined for the campaign.

I wrote an article a few weeks ago that spoke to the importance of having Key Performance Indicators, or KPIs, for e-mail programs. As a result of that article, I had quite a few responses asking for ...

The loyalty market in Finland offers opportunities in diverse program models (points, cashback, tiered), channels (in-store, online), and industries (retail, financial services). Growth is supported ...