But there is an often-overlooked asset that many brands don’t put enough priority into: the product name. Selecting the right ...

Those names work because they associate a business with an image that many people are familiar with, or they create a new, striking visual. Generally, that visual says something about the brand, ...

Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

The FDA has developed draft guidance addressing confusion and legal action over the naming and labeling of plant-based alternatives to eggs, ...

What is best practice for naming a product and what works best in advertising? I have often wondered whether there can ever be a ‘best practice’ in choosing names. I fear that any principle I suggest ...

it is recommended to backup all Registry files before getting started with the steps. Then, name it as Model. Next, you need to change the Value data of the Model String Value. To do so ...

The naming strategy for iRobot's new Roomba vacuums finally makes sense, and the bots promise an exceptional clean for any budget.

You know how some brands have super confusing product naming strategies? iRobot’s line of Roomba robot vacuums will be much easier to understand from today onward. The company will be focusing ...