Leaders can use these three strategic moves to apply brain science to brand positioning. Your first move is understanding ...

Most organizations believe their challenge is explaining what they do. In reality, the harder and more important work is shaping how they’re understood.

Brian Phifer reinforces Phifer & Company’s trusted reputation with expanded services in executive coaching, communications strategy, and leadership development.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marina Cvetkovic In today ...

Transforming your strategy is not optional — it is necessary if you want your message not only to reach audiences but also to make an impact. According to PR Newswire, a modern press release must ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

In today’s digital age, social media is an essential tool for all businesses. Using it can help you build relationships, increase sales, and connect with your customers. However, you must understand ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...