Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

What if you could predict your competitor’s next move before they even made it? Game theory gives you the tools to do just that. Have you ever noticed how a new product launched by one brand often ...

As I prepare to present our groundbreaking work at the 3rd International Conference on Time Perspective in Copenhagen from August 15-19, it's the perfect time to introduce readers to the basis of our ...