Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. In today’s competitive landscape, personal branding is more ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

In today’s competitive professional landscape, personal branding is no longer optional; it’s essential. In an article published last year, Harvard Business Review explored a new approach to personal ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

Here’s how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success. Building a personal brand is essential for controlling your narrative and ...

A Pakistani woman’s reflection on a job interview that didn’t land her a position but led to a pivotal shift in her ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities. A strong ...