“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.

The hyperpersonalization pattern is defined as using machine learning to develop a profile of each individual, and then having that profile learn and adapt over time for a wide variety of purposes ...

For jazz vocalist and Christmas crooner Michael Bublé, the past 20 years have been a constant pattern of writing, promoting and touring new albums. Now, he’s ready for a change. “I have done the same ...

Calligraphy beetles display intricate shell patterns resembling ancient writing. These markings aid camouflage, protect ...