Paramount+ and Formula One are revving up a first-of-its-kind promotional partnership. The deal, announced Wednesday, will include Paramount-centered fan zones featuring the studio’s hit series, ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- ...

With the pact, the first of its kind for the racing league, the streaming service becomes an official partner of the circuit. By Georg Szalai Global Business Editor With the deal, the first of its ...

Louis Vuitton reveals latest addition as parent LVMH expands its presence in Formula 1 amid a luxury slowdown.

Formula E, the all-electric single-seater motor racing series, has expanded its AI and technology partnership with Google Cloud, the cloud computing arm of the global tech giant. Under their new ...

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels, owned by Mattel, just announced it inked a major deal with Formula 1 to produce 1:64 scale F1 cars. The product ...

LONDON, Jan. 26, 2026 /PRNewswire/ -- Formula E and Google Cloud today announced a multi-year partnership with Google Cloud, which has been named "Principal Artificial Intelligence Partner" of the ABB ...

Formula 1 has announced a global licensing partnership with Mattel, Inc. This multi-year collaboration is designed to bring F1-themed Hot Wheels products to life with a 1:64 scale version. The ...

Formula One's booming popularity in the United States has lured another American brand to the series as Ford said Friday it would return to the globe-trotting series as the engine provider for Red ...