Business Insider3y
A cannabis-beverage company paid over $1 million to a group of firms to promote its stock. But the strategy isn't as sound as it may seem.
In an emerging, fast-growing industry like cannabis, paid stock promotion is a popular strategy to help companies give their share prices a boost. But some companies spend a disproportionate ...
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Pakistani celebs celebrate PML(N)’s 100 days in power. People call it ‘paid promotion’
They are criticising this mass appreciation by celebrities as paid promotion and calling for their boycott. Several celebrities, including actors Sanam Saeed, Urwa Hocane, singer Aima Beg ...
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The New Era of Paid Media: A Deep Dive into Entertainment Promotion
In the entertainment industry, paid media has become crucial for promotional strategies. Critics Bharathi S Pradhan and Komal ...
Business Insider8mon
The Great Stagnation
In March, Jessica, a marketer at a financial-services company, showed up for her annual performance review expecting a promotion and a big raise. Her boss had already told her she deserved it.