Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

Brands today are using artificial intelligence (AI) and data analytics to create compelling, personalized experiences that enhance their relationships with customers. By leveraging advanced data ...

Segment.io, a Y Combinator-backed startup making it easier for developers to integrate APIs from multiple analytics providers into their applications, is today expanding its service to include support ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...