Another one of my pet peeves is the fact that many people – civilians and scientists alike – use the phrase “negative reinforcement” to mean “punishment.” The two are not at all the same; in fact, ...

Reinforcement is defined as “the action of strengthening or encouraging something.” Many people think reinforcement means providing rewards, especially for good behavior. While this is true, ...

Positive and negative reinforcement are common, often complementary tools used by managers to motivate workers. A positive reinforcement is a reward or incentive offered to an employee for meeting ...

If you've ever seen a James Bond-style action film, you know the basic story line. An evil genius is planning world domination, from his secret lair, high in the mountains, deep under the ocean or ...

What is the defining property of addiction? We dust off a several-decades-long debate about the relative importance of two forms of reinforcement—positive reinforcement, subjectively linked to ...