Multiple retailing is most often referred to as multi-channel retailing. It is an approach to operating a retail business in which you offer products to customers through multiple retail channels.

How much does moment away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data. At the Rimm-Kaufman Group, we’ve spent a ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...