Mobile ad network Jumptap is disputing the findings of an IDC study that estimates the revenue and market share of the major mobile ad networks. Prompted by Google?s recent acquisition of AdMob, the ...

We believe that even though Google has a dominant position in search advertising, the mobile market ... fullness of time, the market becomes a gold rush. Rival ad networks pop up, including ...

Mobile advertising is hot. For every consumer pining for the latest smartphone, there is an advertiser seeking to engage with them on that device. We have seen it already: as smart phones and ...

Online advertising firm Marchex Inc. has entered the mobile market to offer call-based ad services to key ... subsidiary will offer call tracking services to the three mobile ad networks. It will act ...

"The negative growth rate for the total market suggests that the economic headwinds remain in place, and Mobile Network Operators (MNOs) continue restraining their capex. We are still holding to ...

DOJ claims Google holds over 91% of digital ad markets. Google argues its true market share is only 10% when ... ad servers and 87% for advertiser ad networks. The case against Google is supported ...

China is the world's largest smartphone market ... advertising system presents these developers with a challenging way of doing business. For one thing, China doesn't have the big mobile ad ...