A menu is so many things: calling card, salesman, a fantastical story that takes you on a culinary journey around the world. On second glance, however, you may notice that restaurant menus are not as ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Delivery-first restaurants are quietly changing how menus are designed as more meals travel from kitchens straight to customers’ doors.

Designing a great traditional menu and a great digital menu board are two wildly different tasks. Even if your dine-in menu is a design marvel, you can’t just convert it to digital board format and ...

For decades, restaurants have been able to react to diet trends with visible signals and callouts. Menus at Applebee’s ...

Figuring out the right meal to eat when dining out can feel like a herculean task. Is it healthy? Is the price worth the amount of food? Should I risk trying something new or stick with my usual go-to ...

The classic red and yellow arches may be iconic, but the landscape of fast-food design is undergoing a transformation. While efficiency remains key, restaurants are increasingly prioritizing ...

One of the eternal mysteries of dining out is why restaurants are so stingy with handing out individual menus and why they are so eager to whisk these away the minute you have placed your first order.